Video accounted for 69% of all internet traffic in 2017, and it is only expected to become more popular throughout 2018 and beyond. It can, therefore, be an effective marketing tool to increase brand recognition, engagement, and revenue. Read how to utilize video technology for your business.
Innovative CGI Video
CGI is not just for the movies. The right video production company can help you create an impressive business video that users will want to watch. It can, therefore, prove to your target customers that you have the professionalism they are looking for in a brand, so they will be more likely to trust in your goods and services. For example, you can visit working-beautifully.co.uk to view some effective videos that tell a brand’s story using computer-generated imagery, as well as many more examples.
Live Video Streaming
Live video streaming allows businesses and influencers to connect with their followers in real-time, and many of the major social media platforms have introduced the technology. Brands can, therefore, connect with social media users via a live feed, and people can choose to watch a video in real-time or a little later in the day. 80% of brand audiences also stated they’d rather watch a company’s live video than read their blogs. The great news is, users will not expect polished content, as you will be filming the video live and unscripted, so you will only need a smartphone camera to go live to the world and promote your brand.
Virtual Reality (VR)
Virtual reality might not have lived up to complete expectation, but it can still be a powerful marketing tool for your business. While it might have got off to a slow start, you should not disregard the video technology just yet. The immersive experiences can be experienced using a VR headset, so can create a virtual cinema in a person’s seat. Several standalone VR systems are also being introduced in 2018, and it’s expected to become a $38 billion industry by 2026.
Facebook is so confident in virtual reality that Mark Zuckerberg, the founder of the social media network, bought Oculus for $2billion in 2014 and integrated the technology with 360-video, which users can now use in their news feeds. While it is yet to take digital marketing by storm, you can expect to see more immersive social experiences in time – and you could even create them yourself. It is also an ideal marketing tool for hospitality, tourism, and real estate companies, as people can experience a premise without physically traveling to the destination.
Augmented Reality (AR)
Augmented reality adds a little fantasy to real-life locations, and Pokémon Go and Snapchat have helped to bring this unique technology to the masses. According to a recent study, 40% of consumers will happily pay more for a product if it featured AR, and many tech experts believe the smartphone is the best platform for the technology. So, if you want to utilize an innovative, create video technology that features sponsored filters and target ads, you should seriously consider augmented reality. So, whether you want to create your own augmented reality, or advertise on the platform, the marketing potential could be vast in the not-so-distant future.
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